The fact that natural cosmetics is not just a marketing ploy has already been proven by many brands. However, on the ruins of this one destroyed myth, dozens of others appear, which continue to mislead us and force us to vote for dubious arguments with a ruble.
In an article especially for our friends, the first beauty edition of FLACON, technologist, natural cosmetics expert and creator of the SmoRodina brand, Anastasia Semenova, explained how to distinguish myths about eco-cosmetics from honest (and reasoned) beliefs.
Myth 1. There are no preservatives in natural cosmetics.
Remember: in any cosmetics there are preservatives, without them it would be impossible to store it. Such components preserve the integrity of the product formula, do not allow bacteria to multiply and allow you to use, for example, a cream after opening for more than one day. Then what distinguishes natural cosmetics from the rest? In natural, plant extracts are used as preservatives, as well as special preservatives approved for use in natural cosmetics. They do not harm the skin, do not create a film on the face (it can neutralize the effect of the product) and, along with the active ingredients, have a positive effect.
The exceptions are oil formulations and dry products - they do not contain water, which means that preservatives are not needed.
Myth 2. Natural cosmetics will immediately cope with any problems.
Any cosmetics, even pharmacy ones, give a visible result not earlier than after 14 days. The exception is masks. Due to the powerful cocktail of ingredients in the composition of cosmetics in this format, it gives a quick “weekend effect” - the face will immediately shine, the skin will smooth out ... And yes, this applies to both natural and non-natural cosmetics. Let me remind you that you can use masks no more than once a week.
Myth 3. Natural cosmetics are ineffective
Even some cosmetologists think so. But this is a delusion! Natural ingredients in cosmetics are not the same as an oatmeal mask you made in the kitchen. Each component is studied in laboratories, and its use in cosmetics has a scientific evidence base. Take, for example, the extract of anigozanthos yellowish flower. It is often used in anti-aging cosmetics. It is famous for stimulating the production of an architectural protein (Tenascins-X) in the dermis, which has been proven to tighten the skin and reduce the appearance of sagging. Another interesting anti-aging ingredient is Borealine Expert. This is maple bark extract. It suppresses the action of free radicals (they are just responsible for skin aging) and stimulates the production of involucrin (skin structural proteins), which is involved in strengthening the skin's protective barrier.
There are a lot of similar active ingredients, the effectiveness of each is documented. Life hack: look for markings of international certificates on jars. The most demanding for natural cosmetics is Cosmos Natural. This means that the product has been tested for the safety and effectiveness of the composition.
Myth 4. Handmade cosmetics must be natural
Handmade artists may use only natural ingredients because it is easier for them or because their product allows it. But in general, this is more the exception than the rule. It is often easier to take a chemical component than to look for its natural analogue with the same stable form and suitable in all other parameters. The same plant extracts can be natural or chemically reproduced. So carefully watch the compositions and ask the masters.
Myth 5. Natural cosmetics, cruelty-free and vegan are all the same
No. Natural cosmetics are products with a composition of natural ingredients. Vegan - Contains no ingredients of animal origin. Cruelty-free cosmetics are not tested on animals. Just because a cosmetic is vegan doesn't mean it's necessarily animal-free and natural. If cruelty-free - again, this does not exclude the composition from synthetics.
How in such confusion to understand what exactly is in front of you? See the certificates on the package. And if you are still in doubt, make a direct request to the brand. Ask representatives to provide test reports for cosmetics. Brands today provide this information quite easily.